KALIN'S PUBLIC PORTFOLIO / HOLSTEN

THE KNIGHTS' BEER

Holsten is authentic German beer brewed according to the Reinheitsgebot tradition from 1516. Despite its noble tradition it was not well known in Eastern Europe. I have worked on a few brand and promo campaigns (re)launching the brand in the region.

arrow to content bellow

Holsten, (Re)launch campaign for Eastern Europe

Campaign idea: the guardians of Holsten's purity and noble tradition have been knights since 16th century (Holsten’s logo represents a knight with a sword in his hand).
Role: Concept, Art Direction, and Design.

HOLSTEN, Promo campaign

The campaign's idea was further developed in promo campaigns featuring games and awards with the knights as the main characters. Role: Concept, Art Direction, Design.

HOLSTEN, The following brand campaign

In the next branding campaign we made the knights 'copywriters' of the campaign. Role: Concept, Art Direction, and Design.

PREVIOUS | NEXT