IDEAS / What If

............................................................................................................................................................................................................................................................................................................................................................................................................................................

Self Promo magazine What If (project done for TBWA) * Shortlist Art Direction, Golden Drum 2009

TASK

............................................................................................................................................................................................................................................................................................................................................................................................................................................

In a very competitive environment TBWA had to remind their current and potential clients the expertise and creativity they can recieve working with one of the most creative networks.

In order to reach potential clients as well as current ones, we created a magazine, named it after one well known way to generate ideas - What if..., and created content with relevant information, entertaining readers and convincing them TBWA is the agency you would want to work with. Among specific columns are "cut" - an analyze from an internationally recognized specialist on a professional topic, "legends" - reminder of legendary case studies done by the network, reinforcing the image of TBWA as one of the most creative agency, or "Artvert" - entertaining public with an artistic ad-story. Every one of them was treated in different visual style, changing tone of voice to match the message.

More ideas >>