Birdwatching - print advertising campaign

IDEAS / Online anywhere

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Easy Traffic launch campaign (projects done for Publicis)

TASK

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To launch a new for the market product - prepaid data packet Easy Traffic, create awareness and interest in the Internet users. Easy Traffic uses the existing GSM network and promises Internet access to every place that has coverage.

Using web banners, print and OOH as media channels, we created a campaign that dramatize the ability to have Internet in places, where usually there is no access. The print ads showed how even in a forest you could have Internet access as forest becomes your real-life desktop, and we put "buttons" in certain city locations as Out of Home "demonstrations".

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